Mashable Picks YouTube

I’ve had the opportunity to talk a lot about the Digital Media Lab to both patrons and professional colleagues in recent weeks. Whenever I start explaining why we created the space and the context in which we did so, I always find myself starting with incredible growth of YouTube and digital video. Even though the DML enables people to work with music, photos, podcasts, graphic design, and more, I’ve always seen digital video as the heart of the DML.

That’s why I was happy to see that Mashable, hands-down the best source for news and commentary on social media imho, recently picked YouTube as the top social media innovation of the decade. In the article explaining this choice, editor-in-chief Adam Ostrow writes:

In a decade that saw social media move from the fringes to the mainstream, YouTube is the innovation that touched the most lives, became a driving force for change around the world, and ultimately ends the decade with an opportunity to be as disruptive in the next 10 years as it was in the past four. That’s why YouTube is our choice for social media innovation of the decade.

It’ll definitely be interesting to see how YouTube changes over the next few years! Take a look at the Mashable article. It’s worth reading.

26. December 2009 by Rich
Categories: Digital Media Lab, Social Media, Videos | Leave a comment

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